Business icon Martha Stewart stars in a Martha Stewart Super Bowl ad for Skechers, showcasing both her agility and the footwear’s comfort.
In this pregame commercial, Stewart confidently says, “Drop a beat,” before breaking into a smooth dance routine. Her energetic moves highlight the functionality of Skechers. At 83, she ends with the line, “And that’s how you glide.”
This marks Stewart’s second Super Bowl 59 commercial. She also appears in Uber Eats’ conspiracy-themed ad alongside Matthew McConaughey and Charli XCX.
Skechers features another ad after the game’s final play. This spot, promoting Hands Free Slip-ins, stars Kansas City Chiefs head coach Andy Reid. The 30-second comedic ad humorously suggests that skipping shoelaces gives Reid time for unexpected activities, like hand modeling. This Super Bowl is certainly becoming more memorable.
That Martha Stewart Sketchers commercial #SuperBowl pic.twitter.com/pJSy0NP8Bg
— ᴀʀᴅᴀ Öᴄᴀʟ (@Arda) February 9, 2025
Martha Stewart doing Ai Dancing for Sketchers 💃#SuperBowl #SuperBowlLIX #superbowlcommercials pic.twitter.com/IQzLADNw4V
— Raul Carvajal (@NycAnarchy) February 9, 2025
This Martha Stewart Super Bowl ad continues Skechers’ tradition of enlisting celebrities. It is the brand’s 12th Super Bowl commercial and Reid’s first. Past Skechers ads have featured stars like Snoop Dogg and Mark Cuban.
